cooper-
surgical
CBR partnered with usfor expert consulting, website audits, email outreach, and project management. We provided strategic guidance, refined their messaging, and helped execute key initiatives to drive awareness about stem cell preservation, ensuring all projects were completed on time and aligned with their goals.
consulting, website audits, copywriting
what we did
- Marketing consulting
- Website audits
- Content mapping
- Competitor analysis
- Email outreach
CooperSurgical is a medical equipment manufacturing company that specializes in the care of women, babies, and families. They own multiple companies, one being Cord Blood Research (CBR).
Their mission is to empower individuals and healthcare professionals in making health and life choices. They are trusted by clinicians worldwide for products, technologies, and services that support a wide range of reproductive solutions, from contraception to fertility and preventative and therapeutic gynecological care.
In a highly competitive and sensitive industry, CBR by CooperSurgical wanted to ensure that their user journey was not only effective, but also very well thought through which is where Rose & Thorn Creative came in.
They contracted Rose & Thorn Creative to help them map out all of their marketing initiatives as well as audit the process in its entirety. This is going to help make their conversion rate increase and inform their audience to the best of their ability.
By working with Rose & Thorn Creative, CBR by CooperSurgical has been able to finish projects more efficiently and with an outsider’s perspective on the user journey as well as other marketing initiatives.
